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Custom software.
Embedded talent.

Two designers and an engineer reviewing an interface together at a shared desk

We’re founders, engineers, designers and product people who’ve spent years building software and businesses of our own. Now we’re bringing that experience together to help mid-market businesses turn complex problems into thoughtfully designed, well-built software, whether we’re building it for you or alongside your team.

Nik LeighNikFounder / Product Person Xavier Van DillewijnXavierLawyer / Engineer Muhammad DzulfiqorDzulUI/UX & Product Ali DihawAliEngineer & System Architect +Want to join? Careers

When access no longer outweighs ownership.

More organisations are choosing to build software that fits the way they actually work. We take it from idea to design, build to launch — and stay for whatever comes after, if you’ll have us.

A team walking through dashboard designs and app wireframes on screen

Designed and built by the same team.

Product strategy/System architecture
Brand and identity/Design systems
Interface design/Front-end engineering
Discovery and research/Data and integrations
Prototypes/Production code

Three ways to work together.

You describe the outcome. We own everything between here and there, then hand you the keys.

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Build it for me

Named engineers in your standups and your Slack. Running in three weeks, not nine months.

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Give me a team

Time inside your operation. You get a costed plan for a fixed fee, and it's yours to build with anyone.

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Just think it through

From first conversation to something that’s yours.

Two people meeting on screen, joined by a line
01

The first conversation

Forty-five minutes on what you're building and what's in the way.

A team connected across screens, each link marked with an asterisk
02

Two weeks with your team

Time with the people who do the work, learning how it really runs.

A plan sent from one screen and arriving as a built interface on another
03

The plan

What we'll build, what we won't, and what it takes.

An idea imagined on one side and written as code on the other
04

Design and build

Something real every week. It takes shape in front of you.

Two people shaking hands, the line continuing out on both sides
05

Yours to keep

Code, documentation and keys. We stay on if you want us.

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Work we’ve built and mostly operated.

Real Creator

Real Creator

We built it, sold it, supported it, and still run it today.

1,400 seats · 2019 — present
Service Subscriber

Service Subscriber

Three years of work, and then a trade sale to a larger platform.

Acquired, 2023
Good Wedding Days

Good Wedding Days

Two good years, and then the market moved without us.

Closed, 2019

Some worked. Others didn’t. But we learnt a hell of a lot.

Ask us about our mistakes
The Thinkers/Builders team

What your team looks like.

A small group assembled for your work specifically, drawn from our studios across Australia, New Zealand and Indonesia.

Tell us what you’re dreaming to build.

Send us a few basic details and we’ll schedule a call.

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